School doesn’t start until next Tuesday, and we still have a weekend to go, but the binge drinking has already begun. The local paper reported that 11 alcohol-related cases had been treated at an Emergency Room near campus, one a 17-year-old with a blood alcohol level of .38. This is definitely a life-threatening level BAC, and this young lady is very lucky to be alive.

Part of the momentum of college binge drinking seems to be the “everybody’s doing it” mentality, which in fact, is not true.  According to data from the U.S. Department of Justice, 49% of 18-20 year-olds do not drink at all. Seventy-two percent of American adults do not drink (46 percent) or drink less than one alcoholic beverage per week (26 percent–this would include Mr. F and me). Each month, only 23 percent of American adults consume more than 5 drinks (men) or 4 drinks (women) at one sitting, the standard definition of a binge (although they consume a whopping 76 percent of all alcohol sold in the US). Seven percent binge 5 or more times per month. So the bottom line is that a minority of Americans do the vast majority of the drinking.

The Vast Majority of Americans Don't Drink Very Much

The Vast Majority of Americans Don't Drink Very Much

What is truly sad is that alcohol advertising (in excess of $4 billion per year) drowns out the cautionary messages. In a previous post, I talked about diffusion tensor imaging results that showed that teenage binge drinking had adverse effects on the development of white matter (connections) in the brain. We only get one shot at growing a brain–what you have in your early 20s is all you’re ever going to get. Do it wrong, and you live with the results for the next 60 or so years. Most of my students have never seen the recommendations about alcohol from the American Cancer Society–for many cancers, abstention from alcohol use is the best course of prevention. Nor do we talk much about the obvious caloric contributions of binge drinking to obesity. It’s so very sad to see young people walking around with obviously alcohol-related bellies.

This doesn’t even begin to count the carnage from drunk driving. Mr. F and I, frequent walkers that we are, would NEVER consider walking the main street near our house late at night on weekends. It is the rare Monday when we don’t see sign poles knocked down, tire tracks on the sidewalk and into the bushes by the middle school, bus benches and trash cans totaled, and even a crunch into the apartment units across the street (none of which, by the way, ever appears in the local paper).

So what to do? The Justice Department makes the following suggestions:

  1. Make alcohol more expensive.  Right now, cheap beer doesn’t cost much more than a soda. Even quality wine is much more affordable than when I was in college. Because 77 percent of the population buys little if any alcohol, they wouldn’t feel increased prices as a burden. What higher costs might do is decrease affordability for the bingeing 23 percent.
  2. Restrict alcohol outlets.  Studies have shown that the higher the density of places selling booze, the worse the problem. In our little college/tourist town, alcohol is available everywhere.
  3. Strengthen and enforce minimum purchase age laws.  Recently, college presidents lobbied for lowering the drinking age to 18. Although this might take them off the legal hook, it is inconsistent with data suggesting that the brain is not mature until the early 20s, and the decision-making parts mature last.
  4. Curb social availability.  My students tell me that you can always find a party in SLO with booze, whether you know the people or not.  Again, raising the cost might solve this problem.
  5. Control advertising. This worked with tobacco, and it would likely work with booze. The problem is the people paying that $4 billion to advertise–they’re not going to give up without a fight. Look at how Big Booze went after General Motors for donating to Mothers Against Drunk Driving. Who could be “for” drunk driving?

I’d like to add my own thoughts to the list:

  1. Parents–start inspecting what you expect. Somebody is paying for all of these kegs. Somebody is renting the houses where the parties occur. Please don’t complain to us about textbook and tuition costs when your son/daughter is spending tons of money on booze.
  2. Students–we are in a different economy and it’s a good idea to prepare for that. I haven’t read anybody who thinks we’ll go back to where we were 2 years ago. Today’s students are going to graduate into a highly competitive environment in which employers can be very picky. Drinking students need to recognize that while they’re boozing, somebody (remember, 49 percent of 18-20 year olds do not drink at all) is making himself/herself into a better person by studying, learning a skill, forming a meaningful relationship, doing a kindness for another person, etc. You can’t catch up for all of this lost time, and you can’t reverse the brain damage.

Last Spring, 60 percent of my students reported having barfed after drinking using anonymous i<clicker input. Barfing usually occurs when BAC is at least .12 to .15.  This leads me to believe that there is some truth to the “buzz” on Cal Poly–that you can get a degree without impacting your social life. Our drinking statistics seem to be higher than the norm.  Hopefully, we can reverse this trend by encouraging our students to think healthfully and competitively.  Maybe we need to ask more of them in the classroom. It’s a tough world out there, and the prize rarely goes to the person who can drink the most.


7 Comments

bhines · September 29, 2009 at 7:31 pm

I think the most important thing to remember is that it isn’t about the ALCOHOL itself, it is about the way it’s USED and the social atmospheres that encourage it. I don’t think any decently aware individual would argue the negative effects alcohol does have on the body and especially the brain. What I believe is being overlooked is that alcohol is not as easy to possess as many people tend to suspect with the college-partying scene. Moreover, if you are male, you have to be a part of some group such a fraternity to be able to drink often while under the legal age. Although females have an advantage on this matter, everyone seems to be aware that alcohol already has a high price and it is not passed around like candy (especially anything more expensive than Popov and Keystone Light). Therefore, since it is actually difficult to obtain alcohol without being a part of Greek life or knowing the “right” people, lowering the legal age to purchase alcohol could possibly help BINGE drinking. While there may be a higher overall consumption of alcohol, it is likely the mentality of “drink all you can now, because you don’t know if you can get some tomorrow” would give way to perhaps viewing alcohol as an extra boost to a party rather than the center of attention.

britabookser · October 8, 2009 at 11:50 am

Your commentary about “back to school binge drinking” is especially relevant to me, not only as a college student, but as an older sister. My seventeen year old brother, a senior in high school, is just beginning to see how real and how permanent the effects of drinking at such a young age can be. This past weekend, five boys (a few who he has known since elementary school or been on a sports team with) were driving home from a party where they had been drinking. While speeding, the driver lost control of his car and flipped several times. This accident resulted with the death of one passenger, and serious brain trauma for another. It is absolutely devastating to find out how lightly drinking (and then driving) is taken, when clearly, we know that one of the potential outcomes can be death.

I think this “everybody’s doing it attitude” about binge drinking (even though, as the results you identified show that NOT everybody is) are especially amplified in this period of later adolescence. There is still so much concern with fitting in, still so much of an “I am young and invincible” attitude, that I think there is disproportionately less emphasis about the effects of heavy drinking. A person who chooses to drink is making a choice affecting himself, as well as everyone around him.

aseastrunk · October 22, 2009 at 11:54 am

I agree that binge drinking is especially prevalent in San Luis Obispo. I am one of the 49% that does not drink at all, and I find it difficult to meet new people because of this. Most of socializing in college goes on at bars. I still go to bars, occasionally, but constantly get asked why I am not drinking. The answer no is often not enough. Some people just won’t stop bugging you. Sometimes it is easier to just stay away. I have witnessed the horrors of binge drinking first hand, seeing people passed out on the floor unable to speak or move, watching people barf all over the floor of a bar, seeing someone passed out on a bench downtown. The reality might be that not all college students binge drink, but in SLO it certainly seems like “everyone is doing it.”

hpetersen · November 3, 2009 at 9:42 pm

Although I know that it would be extremely difficult to do, I think that limits on advertising is the best bet. I was really suprised to see your statistic that 49% of people don’t drink. That is definately not what I would expect. While I have plenty of friends who don’t drink, they always think of themselves as the vast minority, and that’s how I thought of them too, to be honest.

I think that it is smart that Cal Poly makes the students take the online alcohol program before coming to school here, but I think that that message is quickly forgotten. I think that college is commonly just associated with binge drinking, so people feel like they are outside of the social norm or not getting the “college experience” if they choose not to drink. If there wasn’t so much pressure, I still think people would drink, but I don’t think that binge drinking would be a big problem. I mean what’s really fun about throwing up and being hung over the next day? I think that people would be more inclined to drink just to the point of being buzzed if there wasn’t such an emphasis on “everybody’s doing it, and they’re doing a lot of it”. I also think that people need to realize that they can go to parties sometimes and not drink. I have a friend who only does this, and she still gets to do all of the mingling and dancing that the people drinking do, but unlike my other friends, she doesn’t wake up with a headache and numbers that she didn’t remember asking for in her phone.

laurenshaber · January 16, 2010 at 9:21 am

Though these statistics are very shocking (the fact that 49% of 18-20 years old do not drink especially), I do not think raising the price of alcohol will affect them. At a lot of parties or events where alcohol is being served, one is asked to give a set amount as they enter the door. If a large number of people attend, it is not hard to ask for a mere one- or two-dollar increase to get into the door. People will do anything to oblige to get alcohol, especially college-age students.

Living in the dorms on campus, I see a lot of students who force others to go out with them and get drunk. Whether it be for entertainment, socializing, to meet people, peer pressure, or any other reason, there is definitely a sense of “everyone is doing it,” especially here in SLO. The majority of the people are drinking because others are. I don’t think these statistics can be lowered on a college-campus when we are surrounding by fraternities, sororities, and other students whose outlook to socializing is pressuring others to drink.

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