Here is what I am reading today:
“For a film created for the Discovery Channel, scientists worked to reconstruct the DNA of the young male King, his father Akhenaten and his grandfather Amenhotep III. They discovered that King Tut had a DNA profile that belongs to a group called haplogroup R1b1a2. This group can be found in over 50 percent of European men and shows the researchers that there is a common ancestor.”
“Solar flares are giant explosions on the sun that send energy, light and high speed particles into space. These flares are often associated with solar magnetic storms known as coronal mass ejections (CMEs). The number of solar flares increases approximately every 11 years, and the sun is currently moving towards another solar maximum, likely in 2013. That means more flares will be coming, some small and some big enough to send their radiation all the way to Earth.”
“You’re trying to decide what to eat for dinner. Should it be the chicken and broccoli? The super-sized fast-food burger? Skip it entirely and just get some Rocky Road?”
“A new University of Colorado Boulder study shows that a small amount of physical exercise could profoundly protect the elderly from long-term memory loss that can happen suddenly following infection, illnesses or injury in old age.”
“Constant bitterness can make a person ill, according to Concordia University researchers who have examined the relationship between failure, bitterness and quality of life.”
“”We suggest that fast disclaimers can give consumers the impression that the advertisement is trying to conceal information, ‘pulling a fast one’ toward the goal of boosting purchase intention,” write authors Kenneth C. Herbst (Wake Forest University), Eli J. Finkel (Northwestern University), David Allan (Saint Joseph’s University), and Gráinne M. Fitzsimons (Duke University). At first glance, it may seem preferable to zoom through those nasty side effects, saving precious advertising moments for the positive aspects of a product and glossing over undesirable information. But the authors found this strategy can backfire, except for the most trusted brands.”
