Publishers do a wonderful job of obtaining reviews for our work. I don’t know how I would manage without these underpaid (in my view) but hard-working people. Still, nothing beats meeting people face-to-face to discuss their reactions to your books. Just about one year ago (wow, time flies), I met Read more…
Spring break for those of us on quarter system is short–very, very short. So I am happy to report that the process of gearing up for my first term using i<clickers has not been nearly as scary as I expected it to be. I am especially relieved, given that I’m Read more…
Thanks to Cindy Giambalvo, our El Corral bookstore manager at Cal Poly, I learned that my second edition Discovering Biological Psychology textbooks were now on the shelf for Spring Quarter. So Mr. F and I ventured into the bookstore to see how they look. Well, as you can see below, Read more…
As I was reading through my Sunday Parade Magazine, my attention was caught by an ad for spring cleaning products from Wal-Mart. Normally, I have a well-trained eye that skips all advertising, internet or otherwise, so what accounted for my stopping to look at this one? The ad featured a Read more…
I stress about writing tests, but rarely use the test banks that publishers provide. Most of the questions are simply unusable, because they’re poorly written, too picky, include “all of the above” or “none of the above” options (a cop out, IMHO), or are just outright wrong. Nothing challenges an Read more…