I never get tired of the thrill of opening up a box from a publisher with my complimentary copies of a new book. Somehow, holding the book in your hands makes it real! So I’m happy to report that my copies of An Introduction to Applied Behavioral Neuroscience: Biological Psychology Read more…
If you are familiar with the first and second editions of this textbook, you know that we like to pick colorful visuals that portray the biology behind the behavior. For this third edition, we selected an image of a “brainbow” of the hippocampus of a transgenic mouse. Brainbows are constructed Read more…
My daughter Karen calls us “Dr. Freberg and Dr. Freberg 2.0 (two point oh). We’ll be presenting at this years Association for Psychological Sciences Convention in San Francisco this month… and demonstrating and discussing Google Glass… catch us and we’ll show you how it works! It’s a big dino! “Paleontologists Read more…