Poor examples, photographs or overly
simplistic drawings detract from an otherwise
exacting text. Our choices of photographs, the excellence in which they
coupled with some of the best illustrations developed for us make our
text very compelling
and increase student interest.
Few fields of study are as dynamic as
Biological Psychology. New insights , discoveries
and innovative techniques make the field challenging to present. In
considerations play a large part in shaping our behavior and we address
many of these
issues. 'Nature via Nurture' is a theme.
Nothing makes a textbook feel 'real'
to students than examples from everyday life.
Quotes from a wide variety of sources
are included. From Albert Einstein , Nelson Mandela,
John F. Kennedy to the Ancient Greek Herodotus to Jane Austin and J.K.
William James and many other scientists over the ages are featured.
Each quote was
picked as to it's relevance to the subject with some serious to whimsical.
Quotes provide an interesting
diversion for our students by which they can think about
the subject in a new context.
you for taking the time to review this material.
If you would like
to see more please contact me or a Cengage
See you in the